FRONTSTEPS
FRONTSTEPS
{ ui/ux/dev }
{ ui/ux/dev }
{ strategy }
{ strategy }
FRONTSTEPS had a powerful platform trapped inside a legacy system. Community managers were working from outdated dashboards with no real web presence and no clear path through complex workflows.
FRONTSTEPS had a powerful platform trapped inside a legacy system. Community managers were working from outdated dashboards with no real web presence and no clear path through complex workflows.
When Nico integrated into the FRONSTEPS team, product designs and decisions were being shipped – without a system or design thinking at the center of the process.
Nico was brought in to build consistency across their products. What started as a visual challenge became something bigger. The deeper he got, the clearer it became that design needed to be embedded as a strategic partner for the product to scale.
When Nico integrated into the FRONSTEPS team, product designs and decisions were being shipped – without a system or design thinking at the center of the process.
01
01
Initial Solve
Initial Solve
02
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He started out and moved inward.
Taking time to understand the market, the target user, and the competition gave him a clear picture of where FRONTSTEPS sat.
He collaborated with the product team and identified the areas that needed the most attention.
He started out and moved inward.
Taking time to understand the market, the target user, and the competition gave him a clear picture of where FRONTSTEPS sat.
He collaborated with the product team and identified the areas that needed the most attention.
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Patchwork Design